On Friday 19th , Houston native Beyoncé announced that she had teamed up with Adidas to offer financial assistance to those affected by the extreme weather in Texas. Indeed  Beyonce’s charitable foundation, BeyGOOD, said it was working with the German apparel company and nonprofit Bread of Life Inc to offer up to $1,000 in aid to Texans in need. Those affected by the extreme weather and consequent power outages could apply for a one-off payment through the Disaster Relief Assistance Application Form. But there were so many applicants in the first 24 hours that the application process had to close. The application page cites an “overwhelming response” as the reason for halting submissions. More than 130,000 people sent in applications, Beyoncé’s publicist told ABC13 Eyewitness News. The extreme winter weather left millions of Texas residents without heat, water, or power. Half a million Texans were still without power on Thursday morning, Experts say that dozens of deaths can be linked to the storm, according to The Texas Tribune. One Texas county reported at least 10 hypothermia deaths due to the freezing temperatures. Bey and Bread of Life have recently teamed up to provide COVID-19 relief totaling $6 million. Adidas joining in the philanthropic effort also makes sense because the longtime athletic apparel brand is in partnership with the singer for her Ivy Park line, which dropped its winter collection, dubbed “Icy Park,” on Friday too.

Each and every one of us can make a difference by giving back. Join Beyoncé and #BEYGOOD . If you would like to donate to Bread of Life’s ongoing efforts, you can donate via pushpay.com. For more info visit https://www.beyonce.com/ 

By AlizeLaVie  02/19/2021